Marketing, Consumer Behavior & Branding

Marketing & Consumer Behavior

Marketing focuses on consumers. Which segment should be targeted? How should we position our product/brand? What drives a behavior? How could we tap into the decision making process of our consumers?  

Digital Marketing

The digital era is here! As a result, consumers change their purchase decision making process and behavior. It is impeccable to understand and embrace these changes. 

Branding

Your brand is the most valuable intangible asset of your company. With a strong equity (e.g., awareness, image), a brand could assist a company in many aspects, such as association to high quality, price premium, etc.